Almost all designers must have heard of the It’s Nice That-blog, online since april 2007. We had a talk with co-founder Will Hudson, who started the blog as a personal visual bookmarking-space, because he was just bad with names. We think that’s a valid reason. Will’s partner Alex Bec joined in 2008, and since then the blog has grown into a company with a firm team of seven people art-directing, publishing and curating. We asked Will some spot-on questions about how they finance the blog, how they select and what’s new for the future. And he explains us why there are no comments allowed on the blog. Recorded at Facing Pages 2012, Arnhem, The Netherlands.