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In this interview Simon Esterson, art director and co-owner of Eye Magazine, kicks off with an impressive list of rituals and superstitiousness. Simon continues about how perfection may be a dangerous thing for designers. We would like to know if four issues of Eye per year is enough and how they select content. He gives us a beautiful insight in how he balances every day as an art director, owner, paper lover and design-geek. In his extensive career as a freelance magazine and newspaper consultant (he doesn’t call himself a graphic designer), he found out that designing a newspaper is quite similar to building up a huge lego-set and that ads aren’t just undesirable pages in a magazine. Recorded at Facing Pages 2012, Arnhem, The Netherlands.